No one likes it, and we all look for ways to get out of it. At StepOut the dev team has been fighting the good fight to try to deprecate support for IE6 and IE7. Unfortunately, it’s a tough business sell. No one wants to hear that they’re going to lose n% of their visits, regardless of what n happens to be.
Admittedly we should have thought to look at this sooner, but instead of simply comparing visits and pageviews, we started to dive into site usage metrics across our major browsers. The data was striking:
When you see the absolute numbers (redacted), it’s really quite astounding. The relative measures still tell the story though. Essentially, on our site, IE6 and IE7 users are 80% less engaged. Now that is data you can pitch.